Case Study
My approach is an art and a science.
NOW Art, the leading 360° public art agency based in Los Angeles, initially came to me to lead marketing, PR and community outreach for a digital art exhibition. What’s transpired has been transformative and the launch of next level business strategy, thought leadership, and engagement.
Gap
/ Marketing + PR + Community
/ Brand Visibility + Authority
/ Business Development
Strategy
/ Innovation + Storytelling + User Experience + Authentic Engagement
/ Thought Leadership Platform + Executive Coaching + Writing/Producing
/ Value Proposition + New Brand Portfolio + B2B B2C Digital Marketing
Results
/ LUMINEX Digital Art Exhibition 15,000+ Attendees + 650% +/^ Engagement + PR Impressions + TimeOut LA 2021 Best of City Award for Best City Festival
/ TEDx Talk: The healing power of public art + Industry-Wide Keynotes
/ Growth Platform + Brand Visibility + Cultivation of Relationships
Client Testimonial
“There are two kinds of people I have found working as an entrepreneur - those you hire and manage and those unique few who inspire, lead, create vision, clarify strategy and not only make things happen, but architect success. Colleen is the strategic and inspirational leader. She pushed NOW Art's growth by positioning me as a thought-leader and driving business development through the lens of a client and consumer with a mastery that only comes from experience and high-performance standards. The bar is continually being raised by her creative and thoughtful insights. She is a golden ticket. I want to keep her a success secret all to myself!”
Carmen Zella, Founder & Chief Curator, NOW Art
Client TEDx Talk:
The healing power of public art
I had the honor of writing and co-producing this TEDx Talk, as well as the marketing and communications to launch this major accomplishment for an amazing client, Carmen Zella.
Helping my clients close the gap between where they are and where they want to be.
Working with Clients on the Forefront of Art + Technology
LUMINEX: Dialogues of Light was Carmen Zella’s vision that became a reality. A few highlights of how my contributions leveled up user experience and engagement include: developing dynamic QR Code user experience, robust media alert, digital integration of personalized messages from the internationally-acclaimed artists, and targeted community outreach.
LUMINEX: DIALOGUES OF LIGHT VOTED TIMEOUT LA’S 2021 BEST CITY FESTIVAL!
Even high performers experience plateaus — having a coach is a powerful catalyst to actualize one’s fullest potential.
Client Executive Coaching + Thought Leadership
Relationships grow best when two people respect one another and commit to doing the work together. My collaboration with Carmen Zella is inspiring and space (for us both) to transform – professionally and personally. Her vision is BIG and NOW! It’s been fun tapping into her aspirations and helping her elevate and OWN her soul force.
A few ways we started to build her thought leadership platform:
Strategic insight
Public speaking
Speechwriting / Key message development
